Economist Sylvia Ann Hewitt surveyed executives to ask what they considered to be the most important traits that are needed to be a successful leader. The traits were categorized into three sections: gravitas, communication and appearance. She conducted these surveys in 2012 and again in 2022. (Please visit The New Rules of Executive Presence (hbr.org) for more details on the results.)
Given that the responses were from the executives themselves as opposed to their direct and indirect reports, it is telling to me why we have such a dearth of effective leaders.
My first concern is that these people seem to give equal or greater weight to the soft issues of communication and appearance versus gravitas. We can argue the merits of the first two as contributors to executive success. But can we really deny the importance of gravitas?
The survey results from both years list confidence and decisiveness as the two most important traits in the gravitas component. Wow, I’ve just learned a new way to spell arrogance and stupidity. Why not just say it out loud...it’s my way or the highway!
There is NO reference to competence. But of greater concern is the rating of integrity. In 2012 it ranked 3rd. Disappointingly, it was not 1st and it rated only a 63% share from these self-evaluators. But by 2022 it has fallen to 6th and is almost an afterthought. Only slightly more than half the respondents see integrity as a trait necessary for effective leadership. How stunning and how revealing is that.
People see themselves as more effective leaders when they look and feel the part. It’s reputation that counts, not character. They have built their entire leadership model on sleight of hand...like a magician’s illusion.
But we know that illusion fades in the light of truth. As the Wizard says in ‘The Wizard of Oz’... ‘pay no attention to the man behind the curtain...’
Why has integrity become a four-letter word? It does not seem that long ago when we revered integrity rather than defiling it. As example, Warren Buffett and Charlie Munger are/were two of the wealthiest individuals on the planet with their holdings in Berkshire. Yet neither was ever involved in ethical, moral or legal failure and Berkshire has prospered under their integrity-based leadership.
Moreover, Buffett joined with Bill and Melinda Gates to establish The Giving Pledge which encourages the world’s wealthiest to participate in philanthropic endeavors to benefit mankind. The Pledge now has over $600 billion in pledges and assists a myriad of groups around the world.
Integrity, and its’ cohorts honesty and accountability, are the foundational principles for effective leadership. They are the oxygen that gives life to these other traits. They are the glue which holds everything together. Absent integrity means absent authenticity.
If we wonder, why our leaders are increasingly ineffective you need look no further. ‘...we have found the enemy; and the enemy is us...’